Neighbourhood Lifestyle Index
What is the typical lifestyle and income profile of different site locations in your network? Has your network coverage been optimized for different income groups that are represented in a given area?
Which site has more potential for an immediate rate of return; And which site has the potential for the largest rate of return? Does your tower metrics allow for accurate comparison between sites, based on a variety of socio-economic factors of the geolocated customer base?
At GEOTERRA IMAGE, we are continuously adding higher resolution information to our geodata offering to help network planners enhance their decision making.
We created the Neighbourhood Lifestyle Index™©, a segmentation product which provides the telecom industry with a means to profiling user types and identifying new markets based on income and lifestyle.
Contact us to discuss the integration of this data product into your planning software.